THE EVOLUTION OF CONCEALMENT
In 2014 Element Outdoors set out to create a new way to conceal the hunter, we focused our attention on the topography in the environment before we even try to manipulate the elements. We found when you take the traditional approach and add things that already exist in one area, they tend to stick out when used in another, so we scratched the old way of making camouflage and changed our prospective on what camouflage actually is, “Concealment”. We’re not trying to duplicate the environment, were trying to blend in with the environment.
What we have created with our Stalker™ pattern that has carried over to our entire line is true concealment! By layering multiple shapes in an non-uniform arrangement, then giving the shapes precise color palettes, and adding the proper shading to certain elements we have created a true 3-D effect with our patterns.
Using this forward thinking hunters are now able to use our patterns in multiple scenarios because there are no environment specific components in our arrangement. This is what camouflage was meant to be, and it simply works! Whether your traversing the Rockies or scouting the New Mexico Plains EO has you concealed.